Hanneke graduated in 1995 from the University of Amsterdam with a degree in Communication and Women’s Studies. During her study she was mainly interested in the use and interpretation of media. After graduation she extensively travelled through America. Back in Holland, media still interested her, so the choice of producing commercials, combined with her practical and organizational skills, was easily made. After a couple of years freelancing at various production companies and two years service at Quintus Films she joined 25FPS in 2002.