At some point in his career, Wim van Slooten had a choice: to become an editor at a London postproduction company or start directing. Together with Anton Scholten he founded 25FPS. Wim’s knowledge of postproduction, fascination with visual styles and his ability of directing people were combined. With these qualities Wim directed commercials for McDonalds, Aegon, Absolut Vodka, NorthWest Airlines, Olympisch Stadion, VSM, Staatsloterij, Nissan, Mars en Nike. Outside The Netherlands Wim directed in Belgium, France, Germany and Italy. He won several prices like Eurobest, a Dutch Art Directors lamp and Cannes nominations.